www.comparent.com - Comparent


Privacy Policy

Privacy Policy

Last revised: September 5th, 2023

Comparent, LLC (“Comparent”, “us”, “our”, and “we”) respects your privacy and is committed to honoring and protecting your personal information. This Privacy Policy is intended to help you understand the types of personal information we collect and how we collect, use, and store that personal information as a result of your access and use of this website located at www.comparent.com (the “Website”). By visiting the Website, you consent to the terms and conditions of this Privacy Policy.

1. What information do we collect?

1.1 We may collect personal information that you provide to us by, for example, signing up for an account or using the contact form on the Website. Specifically, we may collect:

  • Your name;

  • Your company’s name and your job title;

  • Contact information (such as your address, phone number, and email address);

  • Financial information (such as your credit card number); and

  • Any other information you choose to provide.

1.2 The Website may also collect some non-personal information about you automatically, such as:

  • Your IP address and geographic location;

  • The date and time you access our Website;

  • The URLs of websites and pages you visit; and

  • Hardware and software information that we receive from your internet-enabled device.

1.3 We may collect, process, and store your user identification associated with any social media account (e.g., Google™, LinkedIn™) that you use to sign in to the Website or connect with or use with the Website. When you sign in to your account with your social media account information, or otherwise connect to your social media account with the Website, you consent to our collection, storage, and use, in accordance with this Privacy Policy, of the information that you choose to make available to us through the social media interface. This could include, without limitation, any information that you have made public in connection with your social media account, information that the social media service shares with us, or information that is disclosed as being shared during the sign-in process. Please see your social media provider’s privacy policy and help center for more information about how they share information when you choose to connect your account.

1.4 We may also obtain information about you if it is contained in user-generated content that you or other users post to or on the Website or another website. For example, a user could include information about you in a review they post on the Website or on another website (e.g., Airbnb™, VRBO™).

2. Why do we collect, store, and process your information?

2.1 Your information may be collected to allow us to:

  • Answer your questions;

  • Provide you with quotes for our services and services of our clients and vendors;

  • Send you important notices such as account information or changes to our policies;

  • Deliver products or services that you request or provide information on products or services offered by us or an Affiliated Entity, that we believe you may be interested in based on the information you provide to us;

    o  For purposes of this Privacy Policy, “Affiliated Entity” means an organization that directly or indirectly controls another entity, or is directly or indirectly controlled by another entity, or which is under common control with another entity;

  • Provide data to our affiliates, clients, partners, and Website visitors;

  • Personalize your access to and experience on the Website;

  • Analyze errors and improve the operation of the Website;

  • Prepare statistics about the use of the Website;

  • Present offers that may be of interest to you; and

  • Keep the Website, its users, and systems connected to the Website secure.

3. Cookies. Comparent may use “cookies” or similar technologies to collect some of the non-personal information described above, for example, your IP address. A cookie is a small piece of text sent to your browser by a website you visit. It helps the website to remember information about your visit, like your preferred language and other settings. Cookies may be used to track your activity on our Website and may associate information that you provide to us with your browser or email address. You can adjust your browser settings to block or disable cookies. We and/or our third party vendor partners may utilize a tag manager, which is a container to embed scripts for the Facebook Pixel, the Knorex tracking pixel, web beacons, flash cookies or other local shared objects in order to track your usage or personalize the services. We and our third party vendor partners may use web beacons to measure traffic and related browsing behavior, and to improve your experience when using the services and may use customized links or other similar technologies to track hyperlinks that you click and associate that information with your personal information in order to provide you with more focused communications and experience with the Website and our services. You have the ability to accept or decline cookies and web beacons may be unusable if you elect to reject cookies. Most web browsers automatically accept cookies, but you can usually modify the settings to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of our Website and our services. You can find more information about deleting and controlling cookies here: https://www.aboutcookies.org/.

4. Do Not Track Signals. Your browser may be able to send a “Do Not Track” message when you visit our Website. Do Not Track messages do not hide any of your information, and Comparent accepts no responsibility or liability whatsoever for complying with Do Not Track requests.

5. How We Protect Your Information. Comparent has put technical and organizational safeguards in place to help prevent loss of or unauthorized access to the information we collect. Comparent uses Hubspot, Inc. to collect and process data provided to us through the Website. Information on Hubspot, Inc.’s data security measures can be found here. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Comparent does not guarantee the absolute security of your personal information.

6. When and How We Share Your Information with Others. Comparent may share information you provide to us for the following purposes:

  • Where you have given your express consent;

  • When Comparent determines it needs to provide your information to our Affiliated Entities, vendor partners (e.g., Hubspot, Inc.; Google, LLC; Microsoft Corporation; Facebook, Inc.; Twitter, Inc.; LinkedIn Corporation), clients, or Website visitors in order to provide information, products, or services to you or the Affiliated Entity, vendor partners, clients, or Website visitors on our behalf. In addition, Information in your user profile, personal information that we obtain, and content you post on the Website (e.g., reviews) may be shared with a third party, such as Knorex Inc., that provide digital advertising and marketing products and solutions powered by artificial intelligence and machine learning technologies.

  • When you submit a review to Comparent, the content of your review, including your name (unless the review is anonymous), title, company, and other information you provide, may be displayed on the Website and in search engine results and may be shared directly with the company you reviewed, their competitors, and potential customers.

  • To set up your account, fulfill your requests, and provide customized content to you;

  • To communicate with you through email, telephone, notices posted on the Website, and other means available to us.

  • To create, tailor, deliver and study the effectiveness of advertising and promotional material both on and off of the Website, as well as for analytics (including as described in the Cookies section above);
    • We partner with Microsoft Clarity in order to help us understand how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising.  We may use the data and results of the analysis in order to enhance your experience on our Website or the experience of users in the aggregate. For more information about how Microsoft collects, uses and protects your data, visit the Microsoft Privacy Statement.
    • We may use third-party analytics tools to collect information about the use of our Website and services. Analytics tools collect information such as how often Users visit our Website, what pages Users visit when Users visit our Website, and the other websites they accessed prior to accessing our Website. We use the information we gather from analytics to improve our Website and services. Analytics tools collect information such as the IP address assigned to you on the date you visit our Website, but do not collect personal information. We do not combine the information collected through the use of analytics with personal information. Although our analytics tools may plant a cookie on your web browser to identify you as a unique user the next time you visit our Website, the cookie cannot be used by anyone but our analytics tools. In the event that we use Google’sGoogle Analytics, then Google’s ability to use and share information collected by Google Analytics about your visits to our Website is restricted by the Google Analytics Terms of Service and the Google Privacy Policy. You can prevent analytics tools from recognizing you on return visits to this Website by disabling cookies on web browser. See Section 3 above  for more information
  • To conduct a transaction between you and us, we may share your personal information with a third- party payment processor such as Stripe ("Payment Processor") to process your payments to us. The processing of payments is subject to the terms, conditions and policies of the Payment Processor in addition to our Privacy Policy and our Website Terms of Service.  Comparent is not responsible for acts or omissions of the Payment Processor.  Our Payment Processor’s privacy policy and services agreement can be found here Stripe Privacy Policy and here Stripe Services Agreement.

  • To improve the Website and the services offered thereon and to research and develop innovative features and new services;

  • To provide feedback to businesses listed on the Website; and

  • If part or all the ownership of Comparent is sold or transferred, your information may be transferred to the new owner; or

  • When disclosure is required by law, to investigate, prevent, or report unlawful or harmful activities, or violations of our Terms of Service, or to protect the rights, property, or personal safety of personnel of Comparent, or members of the public.

Comparent may anonymize and/or de-identify information collected through the Website or via other means so that the information no longer relates to you. Where we have appropriately anonymized and/or de-identified information so that it no longer identifies you personally, our use and disclosure of such information is not subject to this Privacy Policy and may be used and disclosed to others without restriction.

7. How long do we keep your information? We may keep your information on file for the maximum period allowed by law, or indefinitely if there is no such period. If you are in the EU or the UK, you have a right to, among other things, request that we delete your personal data.

8. Children. Our Website and services are not directed to children, and you may not use our services if you are under the age of 18 years old. You must also be old enough to consent to the processing of your personal data in your country.

9. International Users.

9.1 U.S. Servers. This Website is hosted on web servers in the United States. If you are accessing the Website from a non-U.S. location, your provision of personal information or other access to our Website constitutes your transfer of such data to the United States, a jurisdiction that may not provide a level of data protection equivalent to the laws in your home country.

9.2 Your GDPR Personal Data Privacy Rights. If you accessed the Website from the European Union or the United Kingdom, you have the right to:

  • Request a copy of your personal data;

  • Request corrections to your personal data;

  • Request that we delete your personal data;

  • Withdraw your consent for collection and processing of your personal data; and

  • File a complaint with the data protection authorities in your home country if you believe your personal data privacy rights were violated.

To file a request, or if you have any questions, please contact us by sending an email to: data@comparent.com.

10. Information Transmitted Over the Internet is Not Secure. Comparent cannot guarantee the security or confidentiality of information that you send to us over the Internet. If you choose to send information to us over the Internet, including by email or contact form, you do so at your own risk.

11. Links to Other Websites. This Website may contain links to websites that are not controlled by Comparent (“Linked Websites”). Comparent accepts no responsibility or liability whatsoever for the content or policies of Linked Websites. Your use of Linked Websites is at your own risk and subject to the policies of the Linked Websites.

12. Contact Us. If you have questions or complaints about this Privacy Policy, we encourage you to contact our Data Protection Officer. The contact information for our Data Protection Officer is:

Comparent, LLC

Attn: Data Protection Officer

1103 Somerset Place

Lutherville, MD 21093


13. Changes to this Privacy Policy. This Privacy Policy is subject to occasional revision, and if we make any substantial changes, we may notify you by sending you an e-mail to the last e-mail address you provided to us (if any), and/or by prominently posting notice of the changes on our Website. You are responsible for providing us with your most current e-mail address. In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice. Any changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you (if applicable) or thirty (30) calendar days following our posting of notice of the changes on our Website. These changes will be effective immediately for new users of our Website. Continued use of our Website following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.